The tru-colour LED strip range operates at 24V and achieves a CRI of 98+ — the highest colour rendering index available in a UK LED strip product. At CRI 98+, the difference is immediately visible. Skin tones look natural, timber reads warm, fabrics appear rich and true, and painted surfaces show their real depth.

The 3W/m option is perfect for subtle accent lighting and recessed profiles. At 160 LEDs per metre with 33.3mm cut points, it provides gentle, even illumination ideal for coves, plinths and architectural details where restraint is key.

The 5W/m strip is the most versatile option in the range — 240 LEDs per metre at 134.92 lm/W efficiency. It suits kitchens, retail displays, under-cabinet lighting and anywhere that demands a balance of output and accuracy. Available in 2700K, 3000K and 4000K.

The 9W/m strip delivers maximum output for cove lighting, feature walls and large architectural installations. Up to 135 lm/W with a 10 metre maximum run length — serious brightness with absolutely no compromise on colour quality.

The tru-colour GU10 module range brings the same exceptional colour accuracy to spotlight applications. Achieving CRI 97+, these modules fit standard GU10 downlight fittings and transform ordinary downlights into precision colour tools. Available in 9W and 11W options across 2700K, 3000K and 4000K.

The compact 22mm height GU10 mini module is designed for shallow downlight fittings where standard modules won’t fit. At 9W with CRI 97+ and a 36° beam angle, it delivers the same quality output in a significantly reduced form factor.

The anti-glare black baffled GU10 module eliminates glare while delivering accurate, beautiful light — ideal for living spaces, offices and hospitality venues. The 11W anti-glare lens GU10 is the highest performing module in the range, suited to retail environments, galleries and luxury residential spaces where both brightness and precision matter.

Honeycomb louvres are available as accessories for all GU10 and MR11 modules, providing additional glare control for critical lighting applications.

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The Colour Rendering Index (CRI) measures how accurately a light source reveals the true colours of objects compared to natural daylight. A CRI of 100 represents perfect replication of natural light. Most standard LED strips achieve CRI 80 — adequate for general lighting but noticeably inferior when colour accuracy matters.

At CRI 98+, tru-colour sits at the very top of what LED technology can achieve. The difference between CRI 80 and CRI 98 is not subtle — it is the difference between a photograph and the real thing. For luxury interiors, retail environments, galleries, restaurants and anywhere that appearance matters, CRI 98+ is the only credible choice.

tru-colour is available cut to any length from our Plymouth facility. Whether you need a single 500mm accent strip or a 10 metre continuous run for a large cove installation, our bespoke cut service ensures you receive exactly what your project requires with no waste and no awkward joins.

Backed by ArcLED’s 60+ years of lighting expertise, tru-colour is stocked and supported from Plymouth with fast UK delivery. Our technical team is available to advise on wattage selection, colour temperature, driver sizing and installation for any project.

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